Much of today’s recruiting activity is online, so it can be difficult to stand out on job search web sites like Linked In and Indeed. First impressions can be everything, especially in today’s competitive job market, and your online résumé is what most employers and recruiters see first. A headshot is basically your “personal online brand,” and can really be an asset as an opening volley.
According to Linked-In career experts, profiles with headshots receive 21x more views on their site than those without. A headshot makes your résumé more than just data, and brings a human element into the mix. Including a headshot helps give potential employers the full picture.
Picking the right headshot is key. It has to be professional, yet attention-getting, to make employers stop scrolling, click on it, and say, “I want to know what this person is all about. I want to have a conversation with this person.” Your headshot should be friendly, upbeat, and engaging — without overdoing it. Smile. Look directly at the camera. Be yourself. You want to show confidence, yet still be approachable. Pro tip: Keeping your headshot updated on a regular basis is key to maintaining your personal online brand.
You may be asking, “How can i get an affordable, excellent-quality headshot?” An excellent headshot is as close as your phone. Most current smart phones have excellent cameras. If yours doesn’t, or you can’t get it right with a selfie, ask a friend to help. Pro tip: Avoid busy backgrounds — the focus should be on you.